Rob McMillan

Rob McMillan

EVP & Founder, Silicon Valley Bank, Wine Division

Rob McMillan is the only banker to be named one of the Top 100 Most Influential People in the US Wine Industry and has been authoring Silicon Valley Bank’s State of the Wine Industry Report for close on 20 years.  He is the founder of the Bank’s wine division, which is now recognised as the leading provider of financial services to the US fine wine business.  A frequent media commentator, lecturer at several West Coast universities and regular blogger, Rob’s informed opinions are trusted by wine producers, importers and financiers alike. He has served on a variety of boards over the course of his career in diverse industries, and continues to do so today within the wine space.

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America rising:  Growth expectations for America’s wine market and the irresistible rise of premium brands

If you’re planning your future strategy for the US wine market, you’ll want to hear what Rob has to say about the state of the industry, the impact of the millennial consumer and America’s growing appetite for premium wines.  Silicon Valley Bank’s annual State of the Wine Industry Report has tracked the evolution of the US wine market for 20 years and more. Rob’s presentation will look back at how that market has evolved to date, then forward to the year to come with a sneak preview of key 2017 report findings.

  • Drink more, drink less? Impacts of the recent presidential election on America’s economy and wine drinking potential
  • Where in the world? Who will dominate American wine import markets and how the home grown industry will fare
  • Follow the money? Consumer buying power and where its concentrated
  • A millennial market? Strong on influence, short on buying power
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