Jordan co-founded Free Flow Wines in 2009 and has been leading the growth of the wine on tap category since its inception. Jordan was trained as an engineer at Tufts University before moving in to management consulting. In 2006 Jordan began his career in the wine industry at The Donum Estate and Copain, which in turn led him to make wine in four countries. in 2007 he founded Kivelstadt Cellars, a small Sonoma-based winery. Today, Jordan not only leads the wine on tap movement, but focuses the wine industry on alternative packaging and sustainability.
Jordan will join
We look at up-coming innovations in wine packaging and ask which will do most to enhance wine quality, authenticity, drinker experience and retail performance. Which alternative packaging formats will play the biggest part in our wine drinking future? Can tradition be overturned and should it? Cork and bottle have been the norm for a very long time after all. From kegs and cans to whatever comes next – what will we put our wine into tomorrow and will consumer acceptance keep pace?
Four innovators take a look inside the world of packaging and tell us what it can deliver:
Then we’ll challenge them to think like consumers – do they really care what their wine comes in? Are they die-hard traditionalists at heart or willing to believe that ‘new’ can be ‘better? How can consumers’ preconceptions (and misconceptions) be overcome? How do their needs differ at the premium end of the market?